So you’ve decided to sell your home. What happens next?

Today I will show you step by step all of the things that we do to make sure you are hugely successful at selling your home quickly and for the most amount of money possible.

Initial Tour & Listing Appointment

The very first thing you should do when you decide its time to sell your home is to find a real estate agent who you trust. Look for a realtor who does real estate full time and is an expert at their game. This decision is critical to your overall success and also impacts your entire selling experience.

After over 7 years in the real estate industry, I have seen it all! Not all real estate agents are the same. Just because your friend’s, sister’s, aunt just got her real estate license and is going to discount her commission by a percent or two, doesn’t mean she is your best bet. Watch out! Choosing an agent with little experience could end up costing you thousands of dollars in the long run.

Once you have found your agent (PICK ME!) and signed listing agreement, it’s time to get to work!

Pricing Your Home

Together, we will review an in depth analysis of current market data and recent home sales to determine your homes current market value. I will prepare multiple reports, showing you the condition and features of currently listed and sold comparable homes, review the days on market and talk to you about the absorption rate in your area and how that will impact how fast your home sells. We will strategically price your home to help it sell as quickly as possible while putting the most money in your pocket.

DeClutter & Deep Clean

Next, it’s time to begin preparing the home to go on the market. I will recommend that you begin packing up items you don’t use on a regular basis and do a bit of spring cleaning to get rid of items you don’t want to take with you when you move.

Since preparing your home to sell can sometimes be overwhelming and that is why I work to make it as easy and stress free as possible for each and every one of my clients. I do this by providing a FREE Deep Cleaning Service to make every nook and cranny of your home shine! This service is covered by me so you don’t have to worry about it.

Staging

Home Staging is a critical part in every home sale for several reasons. Home staging maximizes space, lighting and the flow of each room. Home staging also ensures that the home looks its best, helps buyers visualize the property as their future home and captures the emotion of the buyers who are making one of the biggest purchases of their lifetime. Studies show that buyers are willing to pay 1%-5% more on a staged home than a non-staged home and that homes that are staged typically sell for more than 6% above asking price.

We do two different types of staging. Vacant staging and occupied staging.

WHAT IS VACANT STAGING?

Vacant Staging simply means that no one currently lives in the home and there is no furniture or belongings left behind.

For Vacant Staging, the home is essentially a blank canvas. We approach each home with a customized Staging Plan to optimize the home’s marketability. This includes supplying and arranging furniture, decorative accessories, and bedding. Sometimes, our Stagers may recommend cosmetic updates, such as minor landscaping or paint touch ups.

Vacant Staging takes between two hours to a full business day. A team of 2-3 certified Stagers will complete the job before listing photography and showings take place.

WHAT IS OCCUPIED STAGING?

Occupied Staging is when a home is Staged while the homeowner is still living there. For Occupied Staging, the goal is to declutter, organize, and highlight a home's best features. There will be 2-3 certified Stagers working in your home and the process typically takes 2-4 hours. During the Staging process, furniture, décor, curtains, and rugs may be rearranged or replaced with the Stager's inventory. The Stagers will carefully move any unused items into a discrete place of your choice. The Stagers will respect any requests to not move particular items and will treat all belongings with care.

When you list with the Kami Hall Real Estate Group, we offer FREE occupied staging.

Professional Photography

Over 95% of home buyers start their search online. You only have one chance to make a first impression and that is why professional photography is an absolutely imperative part to selling your home for top dollar. I always hire a professional architectural real estate photographer who knows how to capture your house in the best lighting and take the photos from just the right angle to show off its best features. Marketing your property using stunning images and video will set your home apart from the competition and attract the most buyers to your home as possible.

What's included:

25 Stunning Professional Photos of Your Homes Interior and Exterior.
High Definition Virtual Property Tour
iGuide 3D Interactive Floor Plan
Property Photo Gallery
Floor Plans
Room Dimensions
Neighborhood Details
Social Media Sharing

Marketing

EXPOSURE IS KEY

The biggest factor to attracting qualified buyers to your home is exposure. It's not just marketing, but effective marketing that will create hype for your home. Effective marketing will increase the interest and demand for your home, fostering an atmosphere where prospective buyers will offer their highest and best price to compete with the competition and boost the final sale price of your home. Any realtor can list your home on the MLS, but what else are they doing to market your home? Sadly many times the answer is "nothing". The MLS is a very powerful tool to exposing your home to qualified buyers, but simply sticking a “For Sale” sign in the front lawn and posting your home on the MLS is not going to give your home the exposure it deserves or maximize the amount of money you make when you sell your home.

At Kami Hall Real Estate Group, our goal is always to sell your home quickly and for the most amount of money. To do this, we make sure that your home shows up where people are looking using a 54 point marketing plan that will expose your home to thousands of potential buyers weekly. We will proactively drive maximum exposure across all the mega advertising sites, engage the professional real estate community and use detailed, targeted digital marketing and traditional marketing to get thousands of views attracting the most qualified buyers to your home as possible.

STUNNING DIGITAL PRESENTATION

We will use an attractive and professional digital presentation of the property with an appealing narrative combined with a captivating description of the property. This will address buyers’ wants and needs and attract more buyers by providing a beautiful first impression. We will create a story-based listing that weaves the home’s facts and figures as well as location highlights and community details into the story to make the listing come alive. In addition, your potential buyers will be able to walk through the home virtually and access all floor plans and measurements using our iGuide software.

MEGA ADVERTISING SITES

We will proactively drive maximum exposure across all the mega advertising sites including Realtor.com, Redfin, Zillow, Trulia, Homes.com, KW.com, Re/Max, Century21, Caldwell Banker, and over 2000 other websites. We will organically rank your listing using our stunning professional photos, 3D walkthrough tours , floor plans and a carefully crafted property description to boost search engine optimization. We also use paid listing enhancements to keep your property in prime position on these sites in order to get maximum exposure to qualified buyers.

PROFESSIONAL SPHERE

We will engage the real estate community by announcing your listing to our professional sphere of influence, proactive network of agents, the multiple listing service (MLS), and cooperating brokers with all Real Estate companies in Collin County and surrounding counties using multiple MLS services. Just listed E-flyers will be sent to local and out of area agents and to thousands of local affiliates and partners in our database bringing them directly to your home’s website. In additional we contact preferred lenders for any prospective buyers in their network and perform a reverse prospecting search to identify prospective buyers in MLS.

DIGITAL MARKETING

By tapping into the power of social media and the internet, we will expose your home to a broad yet targeted audience through detailed, targeted, digital marketing and retargeting adds giving your home thousands of views and impressions online. We will use Boost Target Market paid advertising on social media featuring our virtual property video tour creating cookies on the backend of the marketing to capture target audience. Our virtual property video tour will also be added to our youtube channel and website with description crafted to enhance search engine optimization. Craigslist and Facebook Marketplace ads are posted locally and out of the area once per week. We will also run a weekly Facebook Ad campaign exclusively to people who are categorized with a “Interested in Moving” residential profile per Facebook analytics. Those expressing interest will have Immediate follow-up to online interest or inquiries by phone or by sending video response via text or email.

TRADITIONAL MARKETING

Though we are experts at online and social media marketing, we don’t ignore traditional methods that are still effective. In our campaign we will create high quality 4-page brochures featuring your home’s highlights which will be displayed in the home for buyers to take with them and hand delivered to 50 immediate neighbors with a “Pick Your Neighbor” letter attached and text feature and 8.5 x 5.5 large postcards mailed to a radius list with 1st class postage.

Conclusion

We do all this to make sure we maximize your opportunity and make sure that you are hugely successful in the sale of your home.

If you are looking for an experienced realtor® that can help you sell your DFW area home FASTER and for MORE MONEY and who will use innovative technology and marketing to make sure you sell your home quickly, at top dollar and with the best terms while providing the best in class service along the way give me a call today! I know you will be happy you did! In fact we are so confident in the service we provide, we offer 100% SATISFACTION GUARANTEED or the right to cancel.

If I can answer any questions or offer assistance, please feel free to contact me at (469) 907-6283. And be sure to go to https://www.kamihallrealestate.com/savvy-sellers-guide for informational videos that are easy to watch and full of valuable information.

My very best wishes for the successful sale of your home!

Kami Hall